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innovation strategist

user experience designer

I design buisness models, products, and experiences

One of the reasons I love innovation and design is that they involve so many things: user research, psychology, information architecture, sketching, market research, branding, and entrepreneurship. Curiosity defines my personal life, too. I love learning, wine, craft beer, hiking, camping, playing cajon, board games, and lawn games.

You can find my resume and story on the background page. Below are selected examples of innovation strategy, user experience design, coding, and writing.

innovation strategy

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Drink Crate

How might we disrupt the $400B alcohol industry?

Creating the world's first crowd-sourced alcohol branding platform.

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Puzzle Ball

How might we make a learning toy that children want to play with?

Making a new toy for Hasbro.

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WineKick

How might we help liquor stores increase sales and loyalty?

Making wine discovery easy for novices with the Wine Sidekick.

user experience design

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Drink Crate

How might we disrupt the $400B alcohol industry?

Creating the world's first crowd-sourced alcohol branding platform.

Puzzle Ball image

Puzzle Ball

How might we make a learning toy that children want to play with?

Making a new toy for Hasbro.

WineKick image

WineKick

How might we help liquor stores increase sales and loyalty?

Making wine discovery easy for novices with the Wine Sidekick.

coding

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DanoQualls.com

I built this site on the Foundation framework and hosted it at GitHub. I found the code for the nav bar here.

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Form Challenge

One of the Fresh Tilled Soil Apprentice in UX Design (AUX) challenges was to create a web form using progressively enhanced HTML, CSS, and JS from scratch. See the original design here and what I implemented here.

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Crystal Corkscrew

Corkscrew is a coded style guide that Fresh Tilled Soil delivers to clients along with a site design. This allows clients to grow their site in a consistent and modular fashion. I contributed about one-third of the code for the Crystal Corkscrew. See it here.

writing

Drink Crate image

Drink Crate

How might we disrupt the $400B alcohol industry?

Creating the world's first crowd-sourced alcohol branding platform.

Puzzle Ball image

Puzzle Ball

How might we make a learning toy that children want to play with?

Making a new toy for Hasbro.

WineKick image

WineKick

How might we help liquor stores increase sales and loyalty?

Making wine discovery easy for novices with the Wine Sidekick.